Software you can fix, because it is cause and effect. If something isn’t working properly, there’s some bad code somewhere that just needs to be hunted down. But when your code is working and no one cares, that’s harder.
Good KPIs are lagging indicators and they tell you what has already happened to you business. Leading indicators are great KPIs because they help you predict the future.
If your business is experiencing sustained flat growth and you are out of ideas, it’s probably time to get back into exploration mode.
Even when they stop getting the desired results, founders keep pressing that button, hoping the inscrutable machine starts working again.
In startup land, we like to tell ourselves a bedtime story that it’s all a meritocracy and we’re strictly about finding the best people. Hacker News is filled with comments like “who cares what race or gender they are; just pick the best people.” If only it were that easy, my little brogrammer.
90% of all startups fail, and these particular founders are betting on two successful startups in a row. For the mathematically inclined out there, those founders have an approximately 1% chance of success. Good luck to them.