Do what you must to improve cash flow and insure survival. Once that’s done, figure out a way to capitalize. No one should put their business on hold for a year.
I’d say many people who build products do so in part because they want to AVOID dealing with other people, much less try to sell them anything. But eventually, you’ll have to talk to customers. The question is, do you do it before you build anything and validate they’ll pay for all the work you’re about to do, or do you do it after you’ve spent all your time, money and effort to create something, only to find out no one cares.