If you’re like most people, you’re probably living far too much in category three — filling your time responding to people because, well, that’s what we’re supposed to do, right? People ask for our time and we give it.
As a first-time founder, having Eric tell me that I wasn’t fucking anything up, and that this was a normal part of the process, was invaluable to me. By reframing it from “this last 20 percent is taking too long,” to “I was really only 20 percent of the way done,” I was able to take a step back, realize I was at a different point than I thought I was, and move forward from there.
“Each month I walk away with a piece of advice that sticks with me and helps guide my decisions for the rest of the month. Most of the time on the call, I don’t even know what will have the biggest impact. But a few days or a week later, there’s Eric’s voice in my head.”
The odds you can do even one thing well when starting a business are LOW. The odds you can simultaneously do multiple things well are VERY low. And, if you’re trying to derisk your business, that’s the first place you should start. Find your one good thing, and focus on it.
Starting with wireframes is the equivalent of “Ready, Fire, Aim”. Even before you’ve spent the time to capture all of the user needs, you’re off to the races, drawing pretty pictures.
If your business is experiencing sustained flat growth and you are out of ideas, it’s probably time to get back into exploration mode.