It’s critical that when you get to the point when all your confidence and swagger is gone and you want to scrap everything, you or someone close to you HAS to ask the simple question of why. If it’s only because you’re not getting users, ask why again. WHY aren’t you getting users?
Without knowing how that process currently works, chances are high that whatever you build will suck. Not because it’s a process that doesn’t need some updating, but because you have idea of how it works or what success looks like.
What happens when, one day, you wake up and realize the cost of continuing to support those customers is more than they are truly worth? What if the things they’re asking for aren’t helping your larger market, or aren’t lining up with where your product is heading?
If we treated every event like it was a brand new experience, we would quickly become overwhelmed under the weight of it all. So we pattern match. And we filter. And we do the same things over and over again without thinking about them.
If you’re like most people, you’re probably living far too much in category three — filling your time responding to people because, well, that’s what we’re supposed to do, right? People ask for our time and we give it.
As a first-time founder, having Eric tell me that I wasn’t fucking anything up, and that this was a normal part of the process, was invaluable to me. By reframing it from “this last 20 percent is taking too long,” to “I was really only 20 percent of the way done,” I was able to take a step back, realize I was at a different point than I thought I was, and move forward from there.