Obvious Startup Advice

Start With “A”

The more you’re talking about or thinking about doing something, the less you’re actually doing anything. Sure, there’s a time and a place for thinking and talking, but at the end of the day, the only way to get work done is by doing.

50% Doesn’t Matter

At the end of the day, if you don’t own the preferred shares in your startup, you don’t have ultimate control of a company. You do still have plenty of say — you are the founding CEO after all — but even if you’re careful about how much equity you sell, you quickly answer to someone else when it comes to selling, raising more capital and taking on debt.

No Manager Ever Wished They Waited Longer to Fire Someone

The first step is to take a look at your corporate values, and determine if the employee shares them. This assumes of course, that you have corporate values. And honor them. Companies have values in order to give employees a north star when faced with complex decisions.

Anatomy of a Successful Pivot: Rebric

Chris now considers himself an expert in the world of online sports betting licenses, with no question he can’t answer (or quickly find the answer to). He’s realized that while he thought he knew his customers previous to this last pivot, he knew jack about his previous industries.

The CEO is Responsible for the First 30 Sales

Sales is the difference between running a company and having a hobby. So if you’re the founding CEO, or want to be a founding CEO, but you don’t want to make the first 30 sales, don’t be the fucking founding CEO. Full. Stop.

Unexpected & Inevitable

The investor hears it and at first they don’t believe you. “Nah,” they say, as they start to argue with you whether that’s the way the world really works. Then, after a beat or two, they go, “wait, you’re right.” And after another moment, they think “fuck, that’s the only way it can be.”

Simple Ain’t Easy

Think about the last time you tried to get into an exercise routine. Or consistently wake up earlier. Or quit smoking. None of those things are complicated, but all of them are hard to accomplish. We don’t fail at them because they’re complicated, we fail at them because we don’t prioritize them and think about them (let alone do them) on a daily basis.

The Tie Goes To The Runner

In startup land, we like to tell ourselves a bedtime story that it’s all a meritocracy and we’re strictly about finding the best people. Hacker News is filled with comments like “who cares what race or gender they are; just pick the best people.” If only it were that easy, my little brogrammer.

Understand Your Customers’ Business As Well As They Do

As CEOs and product owners, we are effectively outsourced team members, contract force accelerators. Yet more often than not, we act like clueless employees, sleepwalking through the day, hoping that our actions align with our employer’s goals or, at worst, praying we don’t fuck up enough to be noticed.

Get Comfortable Nuking Your First Customers

May 11, 2021 Eric Marcoullier and Megan Hanson

What happens when, one day, you wake up and realize the cost of continuing to support those customers is more than they are truly worth? What if the things they’re asking for aren’t helping your larger market, or aren’t lining up with where your product is heading?

Start With “A”

May 4, 2021 Eric Marcoullier and Megan Hanson

Fall in Love with the Problem, Not the Solution

April 27, 2021 Eric Marcoullier and Megan Hanson

That, more than anything else, is what will eventually kill their company. Not a lack of funding, not bad product-market fit, but a lack of motivation to try something else and find another way to solve that problem when their first solution doesn’t work out.

If Your Business Plan Starts with “If We Can Get Users to do X,” Start a Different Business

April 21, 2021 Eric Marcoullier and Megan Hanson

If we treated every event like it was a brand new experience, we would quickly become overwhelmed under the weight of it all. So we pattern match. And we filter. And we do the same things over and over again without thinking about them.

50% Doesn’t Matter

April 14, 2021 Eric Marcoullier and Megan Hanson

Let Your Employees Ask Questions

April 6, 2021 Eric Marcoullier and Megan Hanson

For your first ten employees as a founder, you not only have to be very clear on the why and the what, but you have to be comfortable occasionally venturing into the how too. You have the context of the entire company all in your head, but no one else can read your mind. So, for a bit, overcommunicate.

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Obvious Startup Advice

Start With “A”

50% Doesn’t Matter

No Manager Ever Wished They Waited Longer to Fire Someone

Anatomy of a Successful Pivot: Rebric

The CEO is Responsible for the First 30 Sales

Unexpected & Inevitable

Simple Ain’t Easy

Beware Bullshit KPIs

The Tie Goes To The Runner

If You Want Money, Ask For Advice (If You Want Advice, Ask for Money)

Understand Your Customers’ Business As Well As They Do

CORONA: The Startup Guide To Surviving The Apocalypse

Get Comfortable Nuking Your First Customers

Start With “A”

Fall in Love with the Problem, Not the Solution

If Your Business Plan Starts with “If We Can Get Users to do X,” Start a Different Business

50% Doesn’t Matter

Let Your Employees Ask Questions