Only once you’ve sold your product enough times, one at a time, can you start creating efficiencies. Sales is a process. And just like all processes, it makes a set of tasks more efficient. But you need successful tasks first. Otherwise, you just have super-efficient shitty tasks.
Sales is the difference between running a company and having a hobby. So if you’re the founding CEO, or want to be a founding CEO, but you don’t want to make the first 30 sales, don’t be the fucking founding CEO. Full. Stop.
“That’s interesting” does not in any way, shape or form mean the person is excited about your company or wants to buy your product. All it means is they don’t want to be a dick. “That’s interesting” is what people say when they’re trying to be polite.
If your business is experiencing sustained flat growth and you are out of ideas, it’s probably time to get back into exploration mode.
Even when they stop getting the desired results, founders keep pressing that button, hoping the inscrutable machine starts working again.
As CEOs and product owners, we are effectively outsourced team members, contract force accelerators. Yet more often than not, we act like clueless employees, sleepwalking through the day, hoping that our actions align with our employer’s goals or, at worst, praying we don’t fuck up enough to be noticed.