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Six Phases of Customer Development and Fundraising

January 31, 2023 Eric Marcoullier

The startup lifecycle consists of six stages – Discovery, Validation, Efficiency, Scale, Sustain & Conservation. This is viewed exclusively through the lens of customer acquisition, because when it comes to growing a business, that’s what everything else rests upon. Venture funding directly ties to those stages, but almost no one ever speaks in those terms.

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