The more you’re talking about or thinking about doing something, the less you’re actually doing anything. Sure, there’s a time and a place for thinking and talking, but at the end of the day, the only way to get work done is by doing.
If you’re like most people, you’re probably living far too much in category three — filling your time responding to people because, well, that’s what we’re supposed to do, right? People ask for our time and we give it.
The first step is to take a look at your corporate values, and determine if the employee shares them. This assumes of course, that you have corporate values. And honor them. Companies have values in order to give employees a north star when faced with complex decisions.
Chris now considers himself an expert in the world of online sports betting licenses, with no question he can’t answer (or quickly find the answer to). He’s realized that while he thought he knew his customers previous to this last pivot, he knew jack about his previous industries.
Think about the last time you tried to get into an exercise routine. Or consistently wake up earlier. Or quit smoking. None of those things are complicated, but all of them are hard to accomplish. We don’t fail at them because they’re complicated, we fail at them because we don’t prioritize them and think about them (let alone do them) on a daily basis.
Even when they stop getting the desired results, founders keep pressing that button, hoping the inscrutable machine starts working again.