We are rapidly moving towards a world where AI will take over information processing and (eventually) robots will take over most repetitive physical tasks. Instead of thinking about the writers or the coders, we need to start to re-envision how we’ll support a world full of people with a ton of free time on their hands and not a ton of opportunities to be additive.
Customers aren’t looking for features. They are looking for solutions to a problem, and your entire product or service must solve that core problem. Features can, at best, solve a subsection of a problem, but once you start down the road of “wouldn’t it be cool if…” you’re no longer dealing with the big issue.