The odds you can do even one thing well when starting a business are LOW. The odds you can simultaneously do multiple things well are VERY low. And, if you’re trying to derisk your business, that’s the first place you should start. Find your one good thing, and focus on it.
Stop Launching “A Then B” Businesses
90% of all startups fail, and these particular founders are betting on two successful startups in a row. For the mathematically inclined out there, those founders have an approximately 1% chance of success. Good luck to them.
The #1 Killer Of Startups Is Solving Problems That Aren’t Problems Yet
Why the hell would you worry about your site’s scalability if you don’t know how to effectively acquire customers? Your site falling over someday MIGHT kill your company (probably not). Never growing past eight customers WILL kill your company. Instead of using your beautiful brain and precious funding to solve theoretical scaling issues, perhaps you should go run some customer acquisition experiments. Build a fucking landing page. Buy some AdWords.