Sales is the difference between running a company and having a hobby. So if you’re the founding CEO, or want to be a founding CEO, but you don’t want to make the first 30 sales, don’t be the fucking founding CEO. Full. Stop.
Find your tribe. Find the people with whom you’re comfortable removing your mask. Find others like you who feel a bit broken inside but still have the guts to change the world while dealing with all that baggage. Creating a better future is tough work, so bring friends.