In startup land, we like to tell ourselves a bedtime story that it’s all a meritocracy and we’re strictly about finding the best people. Hacker News is filled with comments like “who cares what race or gender they are; just pick the best people.” If only it were that easy, my little brogrammer.
There are several reasons why business owners are afraid of asking questions. I’ll tell you right now, all of them suck. But here they are:
* They’ll get answers they don’t want.
* They should already know the answer.
* They’ll frustrate the other party by asking.