The more you’re talking about or thinking about doing something, the less you’re actually doing anything. Sure, there’s a time and a place for thinking and talking, but at the end of the day, the only way to get work done is by doing.
What Needs to be True for Your Company to Succeed?
The mark of a great business is product/market fit — successfully selling to the market is far easier said than done. What *is* much, much easier is proving that a business idea is a bad one. You start with the question “what needs to absolutely be true?” and see if you can quickly prove one or more of them false.
